Wingman
The bigger the decision, the fewer people you can talk to about it.
I'm that person.
You've got a decision in front of you that matters.
Big enough that getting it wrong costs real money, real people, or the next five years of your career.
Maybe all three.
You've turned it over a hundred times.
On Monday the answer's obvious. By Thursday it's the opposite. And you're getting nowhere.
It's not something you can think out loud about either. Not with your team, not with your boss, not fully with your partner.
So it stays in your head, getting heavier, looking different every time you pick it up.
That's where I come in.
The decision-making system fighter pilots use.
Three moves. They work on your decision too.
The moves are simple. Running them well under pressure is the skill.
01
Zoom Out
Before you can decide anything, you have to be clear on what you're actually trying to achieve. Most people arrive at a hard decision already locked on the problem. Step one is reorienting from threat to objective.
02
Next Event
You don't plan the whole future. You identify the one action that advances you toward the objective, execute it, and cycle again. Short loops beat long plans in uncertain conditions.
03
Commit
This is where most people stall - waiting for a certainty the decision won't give them. The question isn't "how likely is this to work?" It's: if the worst realistic outcome happens, can you live with it? If yes, act. If no, pick a different move.
It works on any decision - career, strategy, team, business.
Your situation changes. The method doesn't.
Different stories.
Same three moves.
Stuck on a career move - Mark
Mark had a job offer in a different country. Big change. Everything uncertain. He'd been stuck for weeks.
One question broke it open: what does good actually look like for you and your family?
Turns out he already knew. Long-term in Dubai wasn't it. He just hadn't said it out loud.
Then we named the worst case. The risk he'd been staring at for weeks was far smaller than the fear around it.
Mark took the job. Five years later, he's still there.
Stuck on positioning - David
David led a specialist team at a global firm. Strategic, high-impact work.
But the leadership team only measured deal size.
He was invisible in the room that mattered.
We started with one question: is this a battle you can win, or one you need to walk away from?
We built the case. Repositioned his division around the firm's own strategy. Found two senior allies. Gave him a ring-fenced proof of concept.
Six months later, his division was the example the firm pointed to when clients asked what made them different.
Stuck on a transformation - Nadia
Nadia was 6 months into a transformation across 4 countries.
Behind schedule. Two regional GMs blocking progress. The board wanted results by year-end.
The GMs weren't resisting the system. They were resisting a loss of control nobody had addressed.
We rebuilt the rollout order. Started with the GM who was already aligned. Gave him a visible win. Used that as proof for the others.
The board got their results. Three months late, which was 9 months earlier than it was heading.
Built in the cockpit.
Proven in business.
16 years flying fast jets in the Royal Air Force.
That's where I learned that hesitation is the most expensive habit in leadership.
After the RAF, 12 years running large-scale operations in the UAE. 10,000+ staff. $250M budgets. 17 countries. COO, Divisional VP, Transformation Lead.
The decisions looked different after the cockpit. The mechanics were the same.
Incomplete information. Real consequences. No perfect answer.
Three ways to work with me.
FINd Your Next Move
Learn the method & apply it to your decision
$97
1-hour self-paced online course
The three moves, taught in full
A digital workbook to guide you through the method and document your thinking
Clarity on your decision, a next move and confidence to act
Get Clear
Clarity on your issue and what to do about it
$495
Your situation clearly diagnosed over 90 minutes
An objective view of the problem, and what you can control
Next steps to align with your goals and aspirations
Peace of mind you're making a sound call
A written plan with your next moves
GET UNSTUCK
A full strategy and roadmap to move forward
$2995
Everything in Get Clear, plus a full engagement
Your strategy pressure-tested before you commit
A plan for what to do when things don't go as expected
A 90-day roadmap with concrete actions and checkpoints
A complete written strategy you can act on and refer back to
Team workshops and speaking available on request
Got Questions? Good.
Smart people ask before they say yes.
What's Find Your Next Move?
It's a one-hour online course that teaches the framework behind every session I run. You can work through it on your own time, on your own decision. It's a good starting point if you want to understand how I think before booking a session.
What's the difference between Get Clear and Get Unstuck?
Get Clear is a single 90-minute session. You walk away with a diagnosis and a written plan with your next moves. Most people start here. Get Unstuck is a longer engagement - a full strategy, roadmap, and written plan for situations that are too complex for one session. If you're not sure which you need, start with Get Clear. I'll tell you if you need more.
What actually happens when I buy Get Clear?
You pay, you book a session, and you fill in a short intake form so I can prepare. The session is 90 minutes on video. Within 48 hours after, you receive a written diagnostic with your next moves. No ongoing commitment.
How quickly can I get started?
As soon as you book. Sessions are typically available within a few days. The intake form takes five minutes. There's no discovery call or application process for Get Clear - you pay, you book, we go.
What if you can't help me?
I'll tell you. If I read your intake form and don't think a session will move the needle, I'll say so before we meet and refund you. If it becomes clear during the session, I'll say that too.
Do you work with people outside the UAE?
Yes. All sessions are on video. I work with people wherever they are.
Tell me what's going on.
If you've got a decision that matters, write to me. A few lines is enough. I'll come back within 24 hours with an honest view on whether I can help.
Become decisive. The skill fighter pilots learn because hesitation kills.
Wingman
WINGMAN
/ˈwɪŋmən/ noun
A pilot who flies alongside and protects the lead aircraft. The person who has your back when it matters most.
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